Superclean?

Superclean has created websites with clarity, depth, & distinction since 1995.

Frequently Asked Questions

Setup

Superclean currently has servers in 2 locations: LiquidWeb (in Minnesota) and Rackspace (in Texas.) Both are outstanding and you couldn't do wrong at either host, but we tend to install new clients at Rackspace.

Why Superclean?

Absolutely not. Superclean sites are 100% constructed in Alameda, California. (Sometimes we bring in specialized expertise from our friends in Buffalo.) None of our client sites are run-of-the-mill. Our results are largely due to an integrated effort of design talent, technical aptitude, and an entrepreneurial spirit to help with the goals of YOUR business.

We'd rather just do it than manage others who don't care as much. If you are an outsource web design company, please don't bother to call.

Our balance of design talent, technical aptitude, and business sense is what sets us apart from other top web design firms.

We do not get caught up in "Developers' Disease" where we are pushing the envelope to impress ourselves. We make you look beautiful and elegant but don't hang our hat on meaningless eye candy. Our focus is really communication and presenting your message and information in a visually appealing and logical way.

It is also true that our psychology background helps just as much as mastery at Photoshop, HTML, and Drupal CMS. This is especially true for our startup customers. We really help define your audience so you can best articulate your value. Sometimes finding your company's value position takes discovery work on our part, and this is a practice we have become very good at. We truly enjoy learning about your company and helping you make it better.

So the short answer is really: we take a holistic approach, we do it all well under one roof, and we enjoy it.

It was our clients who gave us the name Superclean. We kept hearing them say it as they were reaching for the words the described what we did for them.

They like how we eliminate clutter and makes the site easy to navigate, even it there is a lot of complex information to access. They like how we funnel visitors to where they need to go instead of confusing them with redundancy and too much flash.

The Superclean style helps establish you as a virtual oasis on the web, and presents you as a calm and reasonable website to explore. We have more of a soft sell approach. We focus on presenting the essence of what you have to offer in a creative yet straightforward way. People like it when you are Superclean.

Superclean has created websites for all kinds of clients from banjo pickers to hedge fund managers to aircraft modification services. What most of them have in common is this: they provide unique services (boutique service providers) that not only need to stand out in their field but often need to explain what the field is. We help you get vividly understood by your audience.

Design Process

There are all kinds of ways to make your site "Web 2.0" and integrate it with social media.

While obvious interactivity might include online forums (public or private) and ability to comment on posts, we can help you leverage Twitter, Facebook, and other 3rd Party social media networks to help build your own valuable network.

For example, when posting something you can check a box to have it send out on your Twitter feed. Or streamline the member signup process by letting them log in from Facebook.

The possibilities are really limitless, and some of API's (such as Facebook) are constantly in flux. Talk to us for aligning your needs with the best solution for streamlining and maximizing your social network efforts.

SEO and Web Marketing

This depends on many factors, beginning with... are your website and domain name both new? And how competitive is your keyword space?

Superclean does everything it can to speed up the discovery of your new site:

  • Submit your URL's to the major search engines.
  • Set up Google Analytics to monitor progress.
  • Set up Google, Yahoo!, and Bing Webmaster Tools and submit XML site maps (generated from your Drupal website.) Read this article: Webmaster Tools for SEO Performance
  • Superclean provides links to your new site at supercleandesign.com. We will create a portfolio page and often a case study... all optimized for your target keywords and phrases.
  • If we can come up with an interesting angle, we can provide a link from Boegerweb.com Incoming links from our long-established sites help give you a boost.
  • Make adjustments to your page titles, URL's, and taxonomies as needed based on Analytics and Webmaster Tools.

Some sites become more successful at showing up quickly than others. We've had clients hit their targets while we were still in testing phase of their site! Others -- in very competitive keyword fields -- have taken 2 or 3 months to start climbing the ranks of Google. Our sites do tend to climb the rankings of Yahoo! and Bing more quickly than Google (and we are not sure why.)

Support Services

Each Service Plan is customized to each client's needs, but for the most part, you get:

  • Insured availability and fast turnaround.
  • Top notch hosting and email support with constant monitoring.
  • Reduced rates for booked hours for improvements, enhancements, changes, or whatever you need.
  • Ongoing search engine optimization and rank monitoring.
  • Ongoing site performance improvements as we learn them.
  • Ongoing module updates and improvements as they become available so your website's engine is always up to date and secure.
  • The freedom to call us directly and ask us any questions.

Yes. You can subscribe to our Webmaster Services (billed quarterly) and you can request changes whenever needed. We will take care of it for you.

Costs and Time Frame

This really depends upon the complexity of the site and Superclean's development schedule, but another big factor is if the client is able to keep the momentum going by constantly being available to make decisions during the design and development process. Usually, the entire process can take anywhere from 4 to 12 weeks.